A title company or lender you already work with can sponsor your account. Their branding goes on every report and every email you send, they pay for that placement, and your side of the bill halves. This page is what that actually is, what each side gets, and why it is advertising rather than anything that would worry a compliance officer.
The short version. Agent + Database is $49 a month. With a sponsor covering half it is $24.50, with every agent on your account still included — under the $25 a competitor charges for a plan that also requires a lender and covers one agent.
Nothing about your reports changes. The valuation is produced the same way, from the same data, and the sponsor never sees who your clients are.
A title company or lender you already work with can sponsor your account. Their name, logo and licence number appear on every report and every email you send — and they pay for that placement, the same way they’d pay for any advertising. They get a monthly report showing exactly how many homeowners saw it.
Co-marketing is advertising, and we structure it that way: the sponsor buys visible placement at a set rate tied to how many homeowners see it, never to how much business you send them, and a written agreement says so. A sponsor covers at most half. Sponsorship is optional and nothing about your account changes if you don’t have one. Coming shortly — split billing is in build; the branding slot is live.
Placement, measured. Their name, logo and licence number appear on every report you send and every email that carries one, and once a month they get a report telling them how many homeowners opened it.
That is the whole of it. They are not buying your referrals, your client list, or any commitment from you. They never receive a homeowner's name, address or contact details — only counts.
Co-marketing between an agent and a settlement service provider — a lender, a title company — is governed by RESPA. The line is simple: a sponsor may buy advertising at a fair price for exposure it genuinely receives, and may not give anything of value for a referral.
This is a description of how we structure it, not legal advice, and we are not counsel to you or to your sponsor. Their compliance officer is welcome to ask us anything — most of them have seen this arrangement before.
The people most likely to say yes are the ones already sending you business and already spending money to stay in front of the same homeowners: your preferred lender, your title rep, occasionally a home-warranty or home-services partner.
What makes it an easy conversation is that you are not asking them for a favour. You are offering them a quarterly touch on a database of real past clients, with a report at the end of the month proving how many of them opened it — which is better evidence than most of what they currently buy.