Every past client your team has ever closed gets an independent valuation of their home every quarter, under the name of the agent who sold it to them — and you find out who is thinking about selling before anybody else does.
Every agent on your account is free. Homebot's team plan covers two agents and charges $50 a month for each one after that; Fello charges $50 per additional user. We charge for reports produced, so a five-agent team and a fifty-agent team pay the same thing if they run the same number of reports. Adding an agent costs you nothing, which means you never have to ration logins.
Not lead generation in the abstract. These specific things.
They know they should. They have the list. What they do not have is a reason to call, and "just checking in" is not one. A current valuation of the house they sold that client is a reason, it arrives without the agent doing anything, and when a client opens it twice in a week you know before they have spoken to anyone.
Most teams your size have one person producing every comparative market analysis, thirty to sixty minutes each. That is a $40,000–60,000 salary doing work that a model can do in seconds — and doing it inconsistently, because a person picks comps differently on a Friday than on a Monday. Reframe that person as the one who runs the system, or this becomes a fight you did not need.
The database is uploaded once, by the team, and it belongs to the team. An agent who leaves takes their own contacts; the team's past clients keep receiving reports, and you decide which agent's name goes on them next quarter.
| Homebot / Fello | Truppraisal | |
|---|---|---|
| Cost per additional agent | $50/month per agent beyond the plan's included seats | Free, at any size |
| Shared team database | Per-agent client lists | One pool, the team's |
| Reports branded to the individual agent | Yes | Yes — their name, their photo, their number |
| Reads as an independent third party | A branded marketing email | Sent by the agent, produced by an outside model — "provided through your team" |
| One invoice for the whole team | Per agent, or per seat | One |
| Shows the comparable sales and the adjustments | No | Every comp, scored and adjusted |
| Run one on demand at a listing appointment | No | Yes, from a phone |
| Tells you who is reading | Opens only | Opens, repeat opens, and questions asked |
Reflects each product's standard team offering as advertised in September 2026. Products change — check the current feature list before relying on any row.
You pay for reports produced, never for agents. A quiet month costs you the monthly fee and almost nothing else.
| A team like this | Agents | Reports a month | Pays |
|---|---|---|---|
| Just starting, testing it on a slice of the list | 50 | 250 | $112$2.24 an agent |
| Small team, everyone using it | 5 | 1,000 | $258$51.60 an agent |
| Big team, one heavy user so far | 200 | 1,000 | $258$1.29 an agent |
| Mid team, whole database live | 12 | 4,000 | $798$66.50 an agent |
| Large team, whole database live | 200 | 5,000 | $968$4.84 an agent |
See the full pricing and calculator ›
A CMA coordinator, fully loaded, is $3,300–5,000 a month. The largest row above is a fifth to a third of that, and it produces 5,000 reports rather than a few hundred.
Three steps, and only the first one needs anybody else.
Reports are built from your own brokerage's MLS data, under your broker's licence — which is why the comparable sales are the ones your agents would have picked themselves. We send a one-page form with everything filled in. Your MLS reviews it, then sends your broker its own Participant Agreement to sign, and issues the feed after that. Most boards give a brokerage several feeds at no charge, so for most brokerages this costs nothing. Here is the page to forward to your broker — it explains exactly what they are authorizing and why it is permitted.
A CRM export or a sync. Only people your team has actually done business with — the platform requires it, and we do not allow purchased lists. That rule protects your deliverability, not ours.
Each client gets a fresh report under the name and number of the agent who knows them. You see who opened it, who opened it twice, and who asked a question. That last one is the lead.